Nemamdaero Hongdae Branch(내맘대로폰케이스 홍대점) - Korea Travel Guide

If you are a fan of K-pop, DIY crafts, or looking for a memorable, personalized souvenir from Seoul, a visit to Nemamdaero Hongdae Branch is an absolute must. Famous among idol fans worldwide, this charming craft café is where JENNIE and JISOO of BLACKPINK famously created their own customized phone cases on a live stream. Nestled in the heart of Hongdae, Seoul's premier arts and youth culture district, this hands-on workshop allows visitors to design unique accessories with an unlimited selection of charms, colors, and textures.

Design your custom Decoden phone cases and personalized K-pop accessories at Nemamdaero Hongdae Branch.

Unleash Your Creativity at Nemamdaero Hongdae Branch

The name "Nemamdaero" roughly translates to "As You Like It," which perfectly describes the experience here. Unlike typical craft shops that charge per piece, Nemamdaero Hongdae Branch gives you complete freedom to pick as many charms, beads, and figures as you want for your craft project. Whether you want to recreate JENNIE and JISOO's iconic design or let your imagination run wild, you will find an astounding array of options.

The studio specializes in whipped cream silicone glue (known as Decoden) in various pastel and vibrant colors. You can pipe the cream onto your clear phone case base, select from thousands of adorable miniature charms, and place them carefully to craft a one-of-a-kind piece. Beyond phone cases, the venue is immensely popular for decorating top loaders (protective photocard sleeves for K-pop fans), making custom bead phone straps, creating fluffy fur wire dolls, and even mixing custom slime.

Creative Experiences and Pricing at Nemamdaero Hongdae Branch

There are several craft options available depending on your interest. Here is a breakdown of the popular experiences offered:

• Making a Phone Case with Decoden: 19,000 KRW
• Fur Wire Doll Craft: 19,000 KRW
• Decorating Top Loaders (K-Pop Photocard Sleeves): 16,000 KRW
• Making a Biz Strap for Phone: 12,000 KRW
• Slime Crafting Experience: 19,000 KRW
• Making a Beaded Necklace and Ring Set: 23,000 KRW

Visitor Information

Official Naver Blog

How to Get There

Located in the heart of Hongdae, the workshop is easily accessible by Seoul Subway:

• Subway Option 1: Take Seoul Subway Line 2, AREX, or Gyeongui-Jungang Line to Hongik University Station (Exit 9). From there, it is a pleasant 10-minute walk through the vibrant shopping streets toward Wausan-ro 19-gil.
• Subway Option 2: Take Seoul Subway Line 6 to Sangsu Station (Exit 1). Walk north toward Hongik University for about 7 minutes to reach the venue.

Best Time to Visit

Because of its popularity among both local teens and international K-pop fans, the venue can become busy during weekend afternoons. For a more relaxed craft session with wider access to the tray seats, visit on a weekday shortly after opening at 12:00 PM. It is also an ideal rainy day or indoor winter activity when exploring Seoul.

While you are in the neighborhood, consider combining your trip with nearby Hongdae attractions. You can grab coffee at the nearby SANRIO LOVERS CLUB, explore contemporary art exhibits at KT&G Sangsangmadang Arts Space, or enjoy dinner at Haha & Kim Jongkook's 401 Restaurant just a few minutes' walk away.

Frequently Asked Questions

Are phone cases available for all smartphone models?

The shop carries clear base cases for almost all major iPhone and Samsung Galaxy models. If you have an uncommon phone model, you are welcome to bring your own plain clear hard case and purchase the crafting experience on site.

How long does the phone case making process take?

Designing and decorating usually takes around 45 to 90 minutes depending on your detail level. Once finished, the staff will package your case carefully so you can safely take it home to let the silicone cure completely over 24 hours.

Do I need to make a reservation in advance?

Walk-ins are welcome throughout the day, but please note that the last order for creative sessions is accepted at 19:50. Arriving earlier in the day is recommended to avoid waiting during peak hours.

Whether you want to channel your inner K-pop star or design a thoughtful handmade gift for a friend, Nemamdaero Hongdae Branch provides a fun, relaxed, and colorful atmosphere. Grab your creative spirit and make a one-of-a-kind Seoul memory today!

Nearby Attractions

Nearby Restaurants

Haha & Kim Jongkook's 401 Restaurant (하하&김종국의 401정육식당) Approx. 0.2 km away 'Running Man' members Haha & Kim Jongkook It is a meat restaurant run by Haha and Kim Jongkook, members of the entertainment program 'Running Man'. With the concept of a Grilled Pork Belly restaurant,… 23 Jandari-ro, Mapo-gu, Seoul

TEISTY BURGER (테이스티버거) Approx. 0.3 km away Singer Tei This is a handmade burger restaurant of singer Tei, who is famous for being a gourmand. The representative menu is the ‘KRAKEN BURGER’ with squid ink buns, squid patties, and ta… 67-11 Dongmak-ro, Mapo-gu, Seoul

Nearby Cultural Spots

KT&G Sangsangmadang Arts Space (Hongik University) (KT&G 상상마당(홍대)) Approx. 0.1 km away KT&G Sangsangmadang Arts Space is a multifaceted cultural space established in 2007. Spanning 660 meters with a total floor area of 3,366 meters, it features facilities such as a theater, a concert ha… 65 Eoulmadang-ro, Mapo-gu, Seoul

Korean Martyrs' Museum (한국천주교순교자박물관) Approx. 1.2 km away Korean Martyrs’ Museum was opened in October of 1967 as Jeoldusan Martyrs' Shrine, in memory of the Catholic martyrs who lost their lives during the Byeongin Persecution of 1866. The name of the… 6, Tojeong-ro, Mapo-gu, Seoul

Nearby Shopping

SANRIO LOVERS CLUB(산리오 러버스 클럽) Approx. 0.0 km away 'BLACKPINK HOUSE' filming location In the past, it was a Hello Kitty cafe, but it was renovated and used as accommodation when BLACKPINK's first reality content, 'BLACKPINK HOUSE' was filmed. Currentl… 18, Wausan-ro 19-gil, Mapo-gu, Seoul

LEESEL Hanbok (리슬한복) Approx. 0.6 km away Hanbok, the beauty of Korea It is a Hanbok brand that produced BTS Jimin's stage costumes and CHUNG HA's Hanbok worn in the 2022 season's greeting pictorial. The ‘Sochangui Maxi Coat’ worn… 136-11, Eoulmadang-ro, Mapo-gu, Seoul

Nearby Accommodation

The Hyooshik Aank Hotel Hongdae (더휴식 아늑호텔 홍대점) Approx. 0.5 km away The hotel offers rooms equipped with various entertainment options, catering to the diverse preferences of its guests. From a private movie room to a meditation room, guests can choose the type of sta… 162-7 Donggyo-ro, Mapo-gu, Seoul

Sinchon Sisters Hostel (신촌 시스터즈) Approx. 1.3 km away Sinchon Sisters is a friendly guesthouse in Mapo-gu, Seoul, that caters for young travelers. Rooms are for two, three or four people, and each room has its own bathroom. There is no separate dining ar… 24 , Baekbeom-ro 2-gil, Mapo-gu, Seoul

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